AGENDA ITEM
TO: HONORABLE MAYOR
AND MEMBERS OF THE CITY COUNCIL
FROM: CARLO TOMAINO
CITY MANAGER
BY: YVETTE E. AGUILAR
DEPUTY CITY MANAGER
SUBJECT: NAMING RIGHTS POLICY DISCUSSION
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Summary:
On April 14, 2026, Councilmember Jones received consensus for staff to prepare an introductory agenda item to allow discussion of a potential naming rights policy. The City Council will discuss its desire to establish a naming rights policy, consider any criteria that should be included in the policy, and provide staff with direction as desired.
Strategic Plan Goal(s):
Goal No. 5: High-Functioning Government: Strengthen internal communication,
recruitment, retention, systems, and processes to increase the effectiveness and efficiency of City services.
recommendation
Recommendation:
Discuss a desire to establish a naming rights policy, consider any criteria that should be included in the policy, and provide staff with direction as desired.
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Fiscal Impact:
There is minimal fiscal impact associated with the recommended action.
Background:
At the City Council meeting of April 14, 2026, Council Member Jones requested staff place this item on the agenda; Council Member Woods provided a vote in support of additional discussion. Staff is including this item on the agenda for initial discussion based on a previously established City Council process. Pursuant to Section 6.1 of the City’s Manual of Procedural Guidelines, if a majority of the City Council supports placing this item on a subsequent agenda for further action, staff would prepare a more detailed agenda report with additional analysis.
Reviewed for Fiscal Impact:
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Siamlu Cox